• Chanel

Chanel : Designer Coco Chanel was born Gabrielle Bonheur Chanel in 1883, although she would later claim that her real date of birth was 1893, making her ten years younger.During the 1920s, Coco Chanel became the first designer to create loose women’s jersey, traditionally used for men’s underwear, creating a relaxed style for women ignoring the stiff corseted look of the time. They soon became very popular with clients, a post-war generation of women for whom the corseted restricted clothing seemed old-fashioned and impractical. By the 1920s, Maison Chanel was established at 31, rue Cambon in Paris (which remains its headquarters to this day) and become a fashion force to be reckoned with. Chanel became a style icon herself with her striking bob haircut and tan placing her at the cutting edge of modern style. SHOP NOW

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