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Gucci : Guccio Gucci born, the son of a struggling straw-hat maker, in Florence, Italy. As a teenager he will head to London and find work as a bellboy at the Savoy Hotel. According to family legend, during his youthful travels around Europe, he will become aware that the wealthy favor Tuscan luggage for its fine workmanship. An anonymous advertising executive once said, “The three key rules of marketing are brand recognition, brand recognition, brand recognition.” And you could argue no fashion house takes this dictum more seriously than Gucci.

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